NFL launched a betting data business in Canada
The National Football League (NFL) has expanded...
..its betting data distribution partnership with Genius Sports to Canada.
..valued at $120 million at the time of the initial agreement..
The move to expand the scope of the deal,
..comes as the gaming data specialist signed three new licensing..
...agreements with gaming brands operating in Canada.
Bet365, Bet99 and Rivalry now have access to official NFL data and live streams on their national sportsbook platforms.
In recent months, a number of Canadian states have passed new gambling laws that allow betting in addition to parlays and horse racing.
The NFL follows on from the National Hockey League (NHL), which has expanded some of its betting offerings by offering official betting options in Canada.
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